Master Life Coaching



Life Coach Training Course


  • Watch the video to learn more about our fully interactive online Life Coaching Certification program
  • Don’t be misled by other programs padded out to 300 hours – this industry is self-regulating and the schools are ultimately businesses
  • Steve G. Jones strips out all the unnecessary time wasting & just presents to you all the information you need to practice safely, successfully and professionally
  • By completing this course, you will also have lifetime support from Steve G. Jones and the American Union of NLP

This video serves as an introduction to the Master Life Coaching Certification Course.






You may start anytime.


Three weeks is the shortest allowable completion time.
One year is the longest allowable completion time.

Student Cost:

$675 (includes 100 page e-book and 30 instructional video downloads)
Registration deadline:
None. Register anytime.

Cancellation policy:

Cancellations are not allowed.


Steve G. Jones, Master Life Coach

  • Board of Directors Member: American Lung Association (LA Chapter)
  • Member: American Board of Hypnotherapy
  • Member: National Guild of Hypnotists
  • Associate Member: APA (American psychological association, member number 29263998)
  • Founder: American Alliance of Hypnotists
  • Founder: American Union of NLP
  • Ed.D. (Doctor of Education), GSU (Georgia Southern University), Statesboro, GA., 2011
  • Ed.S. (Educational Specialist), GSU (Georgia Southern University), Statesboro, GA., 2009
  • M.Ed. (Master of Education), specialty: Adult Education, Armstrong Atlantic and State University, Savannah, GA., 2007
  • B.S. (Bachelor of Science), Psychology, specialty: Cognitive Psychology, University of Florida, Gainesville, FL., 1994

As part of the course (included in the total price of this course), you will receive 30 online videos and a 100 page e-book by Steve G . Jones, M.Ed, Master Life Coach:

Life Coach Training Course


This course IS for everyone. Even if you are a layman with no coaching background, or don’t want to be a professional Life Coach, you should still take this course. You will learn coaching to break negative cycles within yourself. You will also learn how to use coaching to help your friends and family! And, if you are a professional, this course will take you to the next level! Upon completion of your training, you will be certified by the American Union of NLP to practice Life Coaching.


Q: What do I get Certified as?

A: Certified Master Life Coach

Q: What will my title be once I finish the program?

A: Certified Master Life Coach

Q: What initials can I use after my name when I finish the program?


Q: What do I get when I buy the Master Life Coaching Certification Course?

A: You get instant access to 10 hours of videos that you can watch online or download to your computer. You also get instant access to Steve’s 100-page Life Coaching manual (in PDF format).

Q: How long is the course?

A: The Master Coaching course is 10 hours long and consists of 30 video modules.

Q: How long does the course take to finish?

A: It takes about 2-3 weeks if you move quickly by reading the training manual and watching the videos daily.

Q: How is the course delivered?

A: You will receive a login username and password to view the streaming videos online, download the videos and to download the course manual. If your internet connection is too slow, you can purchase the videos to be sent to you on a DVD data disc (will play on computer, not a TV).

Q: Is the course self-study or is there interaction with Steve?

A: The course is self-study, but Steve is available by email for any questions regarding the material. There are no mandatory contact hours.

Q: Is there a group of certified life coaches that have already been trained by Steve who I can talk to?

A: Yes, go to and click on the “Practitioners” tab on the left. People with an orange star have been trained in the Fast-Track course by Steve and those with a pink star have been trained in the Master course by Steve.

Q: Can I study this course with Steve in-person or does he give Life Coaching training seminars?

A: Currently, this is an online-course. Steve may set up seminars in the future, but there are none at this time.

Q: Is this course as comprehensive as the $5,000 courses I have been investigating?

A: Absolutely. There are a total of 10 hours of Life Coaching tips, tools and techniques that Steve shares with you and a 100 page manual with everything you need to know about life coaching and starting your own life coaching business. Expensive life-coaching courses are filled with information that does not necessarily pertain to life coaching. Steve uses his expert teaching skills to remove the “ fluff” and focus on what you really need to know.

Q: What is the process for completing the certification?

A: Upon receiving access to the course, we suggest you go through all 30 modules of the course (take notes in the 100-page manual) and read the entire manual. On the last page of your course manual is a private registration code you will use to register for the online exam. The multiple-choice exam consists of 20 questions. You must get 75% correct in order to pass the multiple-choice portion of the exam. You will have 3 attempts to pass. If you fail 3 times, you will be locked out of re-taking the exam for 60 days. You will then get another 3 attempts. Upon passing the multiple-choice exam, you will then submit an essay. Dr. Steve will review your essay. Please allow one week for him to review your material. You will receive an email letting you know whether you passed or failed.

Q: How do I take the test?

A:The test is included in the course materials and you simply complete the test after all other modules to get your certification.

Q: What will I get when I pass the course?

A: You will have a certificate emailed to you. Your name, email and website will be listed in our AUNLP® directory.

Q: What do I need to do to get my Certification?

A: You must pass the test that is included at the end of the certification course with a score of 75% or better. If you fail you have a max of 3 times to pass. If you don’ t pass all three times, you will be charged a $25 fee for another 3 chances and so on.

Q: Who issues the certification?

A: The American Union of NLP issues the certification. Each certification is hand-signed by Steve.

Q: Is your certification accepted everywhere in the World?

A: Yes. To the best of our knowledge, at this time, our certification is accepted everywhere.

Q: What will this certification allow me to do professionally?

A: This certification will allow you to practice as a Life Coach.

Q: Will I need any other training in order to practice Life Coaching besides your course?

A: No. Our course is all you will need.

Q: Will I be properly trained if all I take is your online Life Coaching certification program?

A: Ideally a Life Coach would be trained in a classroom setting with an instructor physically present. Unfortunately, this luxury is not practical for many people. When we factor in airfare, hotel, time away from work and family, etc. the costs both monetary and otherwise quickly add up. For this reason, many institutions have turned to online training as a viable alternative to meeting modern day needs. In fact, Columbia, Harvard, and Cornell have extensive online programs. Also, Penn, Dartmouth, and Yale offer online classes. Steve G. Jones, while working on his doctorate in education, extensively studied the online programs offered by Ivy League schools. He then was able to model the Life Coaching training program to offer a similar level of training. Additionally, In this course, you are encouraged to find a study partner and to practice your techniques on a number of people.

Q: What about licensing requirements for Life Coaching. Are there any?

A: At this time, to the best of our knowledge, there are no licensing requirements for Life Coaching anywhere in the World. However, if you start a business, you will generally need a business license.

Q: What does this Fast-Track course enable me to do upon completion and are there more advanced courses available?

A: The Fast-Track course goes over the life coaching basics such as how people benefit from life coaching, communication, intuition, creating value, coaching model, developing rapport with clients, setting goals, knowing what questions to ask clients and many more topics. The Fast-Track manual comes with forms to help you start your Life Coaching practice. Yes, there is a Master Life Coaching course, which is more advanced than the Fast-Track course. It builds on the Fast-Track course, so we do not suggest jumping right into the Master course until you have taken the Fast-Track course first.

Q: Does this course contain NLP?

A: Yes, there is some NLP. NLP helps to gain rapport with clients. Steve talks about rapport and representational systems in this course.

Q: When I get my Life Coaching certification, what exactly will I be coaching?

A: You will be helping clients live their best life. You may decide on a particular niche (business, health, relationships, personal growth, etc.). You will learn what questions to ask your clients and how to communicate with them to help them grow and improve their lives.

Q: How will I get clients?

A: The Fast-Track Life Coaching course will teach you what kind of people look for life coaching (knowing your target market) and what clients look for in a coach. The Master Life Coaching course spends a great deal of time focusing on marketing and how to get clients.

Q: Will I be certified in a specific area such as business, career, health, relationships, personal growth, etc.?

A: No, you will be certified as a Life Coach, but if you want to target a particular niche or market, you can and you will be given the tools to do so in the Master Life Coaching course.

Q: What is the daily time commitment in taking this course?

A: If you spend 1 hour a day watching the videos, taking notes, reading the ebook, and taking the exam, the course should take about 3 weeks. However, everyone learns at a different pace.

Q: Will I speak to a real person during the course?

A: Most people do not feel the need to speak directly with Steve. He is available by email. And he is available via phone for special circumstances.

Q: Will I have my own schedule?

A: Yes, this course is self-study and you can create your own hours.

Q: Which coaching organizations stand behind this certification?

A: This certification is granted by the coaching position of the American Union of Neurolinguistic Programming ( Since the AUNLP® is a highly respected organization in both NLP and coaching, this is the only organization that stands behind the certification.

Q: What level is the certification?

A: This is a Cert IV certification.

Q: After taking this program, can I legitimately call myself a Life Coach?

A: Yes, after taking this program, you will be a certified life coach in any country and you can immediately advertising your services as a life coach.

Q: How will you certify me as a life coach? What exactly is behind your certification?

A: You will be provided with 10 hours of video instruction which will you will be required to watch. You will also be provided with a 100-page certification manual which you will be required to thoroughly study. You will then have to pass a final exam to test your knowledge regarding the videos and written material. The exam consists of fill in the blank and essay questions. Upon passing the final exam you will be rewarded the life coach certification by the Life Coaching branch of the American Union of Neurolinguistic Programming.

Q: Is this an officially recognized certification?

A: Yes. This certification is backed by the American Union of Neurolinguistic Programming. This worldwide certifying organization has trained thousands of graduates in NLP and Life Coaching. Globally recognized as the world leader in quality, NLP and coaching training, the AUNLP® grants, to successful graduates, various NLP and coaching certifications, since these
programs were designed by Steve G. Jones.

Q: What is the price?

A: The normal price of this program is $675.


Q: Will I receive a certificate?

A: Upon completion of this program, you will receive a beautiful certificate via email, which you can print out and proudly display for your clients to see. It will have your name, title (Certified NLP Practitioner), and your certification number.

Q: What will the certificate look like? Is there a sample?

A: Click here for the sample of the certificate.

Q: How long does it take to get my certificate?

A: Allow Dr. Steve one week to review your essay. You will receive it automatically once you have passed the essay. You will receive it in an email from


Q: Who actually teaches the program?

A: The program is taught online and in person by Steve G. Jones. Steve personally trains every student whether online or in a classroom setting.

Q: Steve is known for his hypnosis training, what connection does he have with life coaching?

A: Steve has seen a major overlap for years between hypnosis and life coaching. People often come to him for help in various areas of their life and want support on different levels. Whereas hypnosis targets the subconscious mind for change, life coaching targets the conscious mind to help people make permanent change.

Q: What are Steve G. Jones’s qualifications as an instructor?

A: Steve G. Jones has over 20 years experience as a certified clinical hypnotist, both teaching hypnosis students and working with clients. His list of former clients includes: Danny Bonaduce, Jeraldine Saunders (creator of the Love Boat TV series), Tom Mankiewicz (writer of Superman the movie), and many other celebrities. Steve has served on the board of directors of the American Lung Association in Los Angeles, California. He is a member of the National Guild of Hypnotists, National Board of Certified Clinical Hypnotists, founder of the American Alliance of Hypnotists, member of the International Registry of Clinical Hypnotists, associate member of the APA (American psychological association, member number 29263998), has presented his hypnosis research at the American Council of Hypnotists Examiners, received the President’s appreciation award for his outstanding contributions to the American Association for Adult and Continuing Education, is a member of the American Board of Hypnosis, member of Who’s Who among Students in American Universities and Colleges, member of Pi Lambda Theta International Honor Society and Professional Association in Education, member of Omicron Delta Kappa Honor Society, member of the Golden Key Honor Society, recipient of the National Leadership Award from the United States National Congressional Committee, received a bachelor’s degree in psychology from the University of Florida, received a master’s degree in education from Armstrong Atlantic and State University, received the educational specialist degree from Georgia Southern University, and is currently a doctoral candidate in education at Georgia Southern University. Steve has recently been featured on TruTV, CNN, and is under a development contract for his new television series on hypnosis.


Q: What is the minimum age requirement to be enrolled in your course?

A: 18.

Q: Do I need an advanced degree to practice Life Coaching, such as a bachelor’s degree or a master’s degree?

A: No. In most states in the United States and in most countries, our program is all you need.

Q: Does the American Union of NLP help its trainees by promoting them online?

A: Yes. You will be listed on the international online list of Certified Life Coaches.

Q: I am a layman with no coaching background. Will this program actually take me from the ground floor up and teach me everything I need?

A: Yes. This program is extremely thorough and it will teach you everything you need to know to be a certified Life Coach and help you run your own practice.


Upon registering, the entire program will be sent to you via e-mail. You can work at your own pace. You will perform the practical homework and e-mail back the entire program when completed for grading.

During your training, you will be able to ask any questions by e-mail.



Coaching is the process of assessing existing thoughts and emotions, observing behavioral and linguistic patterns, setting specific goals and discerning hidden saboteurs. Effective coaching should also be supportive of the client in making a plan of action and then to follow it to reach desired outcomes. It is also most effective when the Coach is able to create such a deep respect and rapport that the client feels comfortable, and most of all safe, to move from their former place to one of success.

You are being trained to listen to your clients’ words, observe their actions, and to become aware of the way their client currently interprets the world around them. To be intelligent is to have fine distinctions about a topic or field. The finer the distinctions, the more wisdom or perception is available for both the Coach and the client to draw from. The Life Strategies Coach program will teach the coach these fine distinctions about human behavior. By identifying limiting strategic filters and beliefs through keen assessment of verbal and non-verbal patterns, you will elicit solutions and facilitate resolution of conflicts.

You will approach your clients with the understanding that there is a positive intention behind every behavior, and that there is no such thing as failure – there is only feedback. The ability to identify and interpret this feedback is just one of the many ways you will find what is blocking a person from their goals or desired outcomes. Together, you and the client create a feed-forward plan of action to achieve goals and to overcome challenges. Believing that people already have abundant resources within themselves, you will act as a detective to identify the strategies that are already successful in other contexts of a person‘s life and to tease out hidden saboteurs that may be keeping your client from achieving their goals. You can then guide your client in discovering how to apply their successful strategies as a way of overcoming their identified saboteurs. By sharing communication tools and strategies for success, this method of coaching builds a relationship with the client that shapes the client‘s ability to make better and finer distinctions leading to solid decisions and life choices more naturally and easily.


      • Preparing clients for change
      • Challenge areas
      • Key questions
      • Goals
      • Organizing your business
      • Balance
      • Marketing your business

      • Help them get out of denial
      • Explore areas for improvement
      • Introduce the idea of change
      • Prepare them to change
      • How to take action
      • How to overcome obstacles
      • How to make the change permanent

      • 1. Teach them that they need to put themselves first to create the life they want
      • 2. Life is full of choices
      • 3. Help them realize they are capable of anything
      • These gifts empower and motivate them to reach their goals

      • Questions to ask: How important is this to me? and How satisfied am I with this right now?
      • I enjoy my career/job
      • I am satisfied by my career/job
      • My career/job provides me with opportunity
      • I receive due recognition for my work
      • I am satisfied by my work relationships
      • I am able to use my strengths

      • Questions to ask: How important is this to me? and How satisfied am I with this right now?
      • My finances and my lifestyle match up
      • I am financially secure
      • I am creating wealth
      • I am abundant
      • I allow wealth into my life

      • Questions to ask: How important is this to me? and How satisfied am I with this right now?
      • I have supportive groups online or in my community
      • I have a support network of friends/family
      • I have loving relationships
      • I have good relationships with my co-workers
      • I am a good friend
      • I allow new relationships into my life

      • Questions to ask: How important is this to me? and How satisfied am I with this right now?
      • I am mentally fit
      • I am physically fit
      • I am emotionally fit
      • I prevent illness with my lifestyle choices
      • I eat well
      • I exercise

      • Questions to ask: How important is this to me? And how satisfied am I with this right now?
      • I have leisure and relaxation time in my life
      • I frequently try to improve myself and grow
      • I have a strong sense of purpose in my life
      • I am confident and motivated
      • I enjoy making goals and accomplishing them
      • I am able to manage stress

      • What are your goals?
      • How do you feel about your life balance?
      • How do your thoughts and emotions get in your way?
      • Do you have or are you looking for a sense of purpose?
      • Are you able to question yourself without being overly critical?
      • Are you able to enjoy the present?
      • Are you able to be honest with yourself?

      • Opportunity means there is a good chance for progress
      • People tend to focus on failures and problems
      • This keeps them in a never-ending cycle
      • Encourage clients to see opportunity and possibilities instead
      • Think in terms of “Yes.” Not “Yes, but.”
      • Help them see several paths to take
      • How to help clients find opportunity in their lives

      • Encourage your clients to ask themselves:
      • What’s possible?
      • Where can I learn more?
      • Who can help me?
      • What am I capable of?
      • How will I take action?
      • When will I achieve this?

      • When your clients are weighing options, ask them:
      • What do you need in order to move forward?
      • Which option is best for you?
      • Are you resisting anything?
      • Are you thinking through all the consequences of your preferred option in an honest way?
      • What are the positive and negative aspects of each?
      • Do you foresee any obstacles?

      • All goals must be:
      • Specific
      • Achievable
      • Timed
      • Natural
      • Understood
      • Enthusiastic
      • Realistic
      • Measurable
      • Prepared

      • Think about what aspects are the most important
      • Be detailed
      • Focus on what works for you
      • Achievable or appealing goals
      • Must be achievable in your eyes
      • Must be compelling
      • Appealing goals will motivate you

      • Set your goal to a time scale
      • Create both short-term and long-term goals
      • You can adjust these times accordingly
      • Deadlines are encouraging

      • Write down your goals and make sure they make sense to you
      • Make your goals known to those around you who support you
      • If you are dependent on others in any way, make sure they know what you expect from them

      • Goals must be realistic for you
      • It’s important to set yourself up for success
      • Take into account constraints and evaluate all possibilities
      • Prepare (as best you can) for challenges and obstacles

      • Prepare clients for setbacks or negative reactions
      • Achieving goals takes time
      • Encourage action with patience
      • Take small steps at first
      • Help clients realize that adjustments can be made along the way (small and major ones)‏
      • Some people choose to focus in certain areas (i.e. career or personal) and this is fine
      • However, most people turn to a life coach because they are having trouble balancing many areas

      • 5 areas of focus:
      • Career/work
      • Wealth/money
      • People/relationships
      • Health/wellness
      • Personal growth
      • For your coaching business, you can have less or more areas of focus

      • Are you struggling with any work issues?
      • Are you on the right career path?
      • Are you making good use of your skills?
      • Do you know how to get to the job you want?
      • Do you know what job you want?
      • What opportunities are available to you?
      • What are your strengths and weaknesses at work?

      • In which areas is your work having a negative impact?
      • Are these needs being met?
      • Which changes do you want to make?
      • Beliefs
      • Environment
      • Motivation
      • Responsibility
      • Freedom
      • Pressure
      • Support

      • Promote assertiveness
      • Focus on the motivating aspects
      • Tell your clients that they are in complete control of their thoughts, emotions and behavior at work
      • Teach them to remove negative thoughts and ‘be in the moment’
      • Instill confidence
      • Tackle procrastination
      • Enjoy the small things (i.e. lunch, human interaction, alone time, tasks)

      • Feedback and recognition makes people feel like their work is worthwhile
      • Teach clients how to earn and gain recognition
      • People who are self-employed can look toward clients, customers and suppliers for feedback
      • Become aware of strengths and weaknesses
      • Learn to be self-aware and give yourself feedback
      • Promote yourself

      • Be honest to yourself
      • Form a weekly or monthly budget
      • Spend less than you earn
      • Save at least 10% of your earnings

      • The relationship with yourself
      • Loving relationships (partner, children and family)
      • Friendship
      • Circle of influence (co-workers, business partners, customers, etc.)

      • Thoughts/attitude
      • Emotions/feelings
      • Illness/disorders

      • Which health areas are priorities for you?
      • How much time can you spend dedicated to your health?
      • Are you in denial concerning anything health related?
      • What do you need to achieve to be happy with your health?
      • How do you want to feel?
      • What needs to change?
      • What do you want for your health and wellness in the future?

      • Learning
      • Spirituality
      • Confidence
      • Enjoyment
      • Inspiration
      • Purpose

      • Develop yourself as a brand
      • Have a mission or a clearly defined focus
      • How to put yourself out there

      • Identifying challenge areas
      • Key questions to ask clients
      • Goals
      • Helping clients balance their life
      • Marketing


    “I loved the NLP Practitioner course. It was an adventure in learning. It made a positive difference in my life, and the lives of many of my friends. The helpful wisdom can be applied in day-to-day conversation. Thank you for the time and effort you have put into preparing the course.”
    Raymond E. Lawrence, Ph.D.

    “Dr. Steve G. Jones is a highly trained and talented NLP instructor. As a medical doctor interested in helping patients, I have always been interested in exploring various healing methods, including NLP. The NLP course taught by Dr. Steve G. Jones has given me the courage, motivation, and knowledge to use NLP successfully with my patients.”
    Dr. Damir Dragicevic, MD

    “It is a great honor for me to write a few words for Dr. Steve G. Jones, who has had tremendous successes in the art and science of both hypnotherapy and NLP. He is not only the founder of an American Union of NLP, but also an expert NLP trainer. He has a Bachelor’s degree in Psychology, Master’s degree in education, an NLP trainer certification, a hypnotherapy certification, and is now completing his doctorate in education. Therefore, he knows how to properly train students. I have taken both the practitioner and master practitioner NLP courses and found the information not only very useful in my life, but also very helpful in treating my patients.”
    Dr. Syed Imran Rasheed, MD

    “Thanks to Dr. Steve G. Jones, I am able to move forward in learning and helping other people. The NLP course made the concepts and the language easy to understand and encouraged further study. Thank you for this opportunity to further my career and my LIFE! You are known around the globe. My Associate in the U.K. put me in touch with your program. Again MANY THANKS!”
    Angie Crompton, RN

    “Let me tell you that I am enjoying your course on NLP. I have had a strong interest in hypnosis and always wanted to learn more about nlp as I know nlp can and has been used in hypnosis with great results. Thank you.”

    “If you want to make a positive change in your life, Dr. Steve G. Jones can make the difference. He did with me.”
    Tom Mankiewicz, Writer of “Superman the Movie”

    “Dr. Steve G. Jones exhibited great insight and sensitivity during our time together. I would recommend his services to anyone seeking aid with the elimination of unwanted habits.”
    Bernard Fitch, Metropolitan Opera Tenor

    “I can see why Dr. Steve G. Jones is the leader in his field. He has a tremendous wealth of knowledge which he shares in a very straightforward manner. Oh, and did I mention, it’s nice making over $100/hour while helping people, too!”
    J.T., Manchester, New Hampshire

    “I attended one of Dr. Steve’s classes in the 80’s and thought he was great then…now he’s purely brilliant!!”
    E.G. Kent, England

    “In addition to the incredible NLP course Dr. Steve has put together the level of support I received was top-notch. Dr. Steve and his staff were always right there when I had a question or needed a helping hand. I would recommend that anyone who wishes to learn these valuable skills look no further than Dr. Steve G Jones. He is the real deal.”
    Frank Emanuel, Atlanta, GA


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    BEFORE REGISTERING FOR THIS PROGRAM PLEASE REVIEW THE USER AGREEMENT HERE ( By completing your purchase, you agree that you have read this document and agree to be bound by its terms. If you do not agree to the terms of this document, DO NOT complete your purchase.

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