Business Guide for Hypnotherapists

by Dr. Steve G. Jones, Ed.D., Clinical Hypnotherapist

How to get clients and run the office: a website and what to put on it, search engine optimization, online and non-Internet advertising, networking, raising your rates, setting up the room, and the four forms every practice needs.

69 pages6 chaptersIntake form, cancellation policy, record sheet and client ledger includedPDF

What's in the book

From first principles to the paperwork.

1The BasicsDo a good job; stay focused.p. 9

2Online AdvertisingGet a website, what to put on it, in-site search, SEO, alt tags, link exchanges, Yellow Pages, online student resources, YouTube.p. 15

3Non-Internet AdvertisingNetworking, Le Tip, and raising your rates.p. 32

4Office SetupHome vs. office, a comfortable client chair, a clock, recording sessions, controlling the environment.p. 41

5FormsIntake form, cancellation/reschedule policy, record sheet, client ledger.p. 47

6Tying It All TogetherAnd "Your Next Step — Certification".p. 60

+Appendix · References · Resourcesp. 63

How it works

How the book works:

Practical, not theoreticalEach chapter is a list of things to do — get a website, call around for rates, buy a clock — with the reason for each.

The formsChapter 5 reproduces the four forms used in Dr. Steve's own practice, ready to adapt.

Written for a new practiceAssumes you can run a session and need clients.

Read a page from Chapter 3

Business Guide for HypnotherapistsPage 39

Raise your Rates

Imagine two bottles of water on a table in front of you. They are identical. However, the one on the right costs $100 and the one on the left only costs $1. Now your perception has perhaps changed. Maybe you are wondering why the one on the right is so expensive and the one on the left is a normal price. But, they are identical in every way.

Perception of value is related to price. If something costs more, people perceive it as being more valuable. You may not be any better at hypnotherapy than the next person. But, if your prices are higher than theirs, you will be perceived as being better.

Call around to the different hypnotherapy offices in your area. If there are none, call offices in the nearest big city. Find out what they charge. Make sure you charge more. Just do it. You will thank me later.

Chapter 4, Office Setup, follows.