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Hypnotic Sales Mastery Techniques cover

Hypnotic Sales Mastery Techniques

by Dr. Steve G. Jones, Ed.D., Clinical Hypnotherapist

Seven techniques from hypnosis and NLP applied to selling — rapport, mirroring, leading, analog marking, anchoring and pattern interrupt — each with homework to go and use on a real person before the next chapter.

76 pages7 chaptersHomework in every chapterPDF
$17 USD
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Also included in the complete library — all 22 hypnotherapy eBooks for $47.

What's in the book

One technique per chapter, in the order you use them in a sale.

  1.  IntroductionWhere the techniques come from and where they apply: sales, interviews, auditions, negotiation.p. 8
  2. 1RapportWinning the person over from the first phone call.p. 11
  3. 2MirroringMatching voice, tempo and body until the other person feels understood.p. 17
  4. 3LeadingOnce they follow you, taking them where the sale needs to go.p. 23
  5. 4Rapport (Part II)Visual, auditory and kinesthetic people — how to tell which you have, and the words to use with each.p. 28
  6. 5Analog MarkingEmbedding a command inside an ordinary sentence.p. 35
  7. 6AnchoringPavlov to the sales floor: installing and firing an anchor, and stacking them.p. 43
  8. 7Pattern Interrupt and Re-DirectBreaking an objection's train of thought and redirecting it.p. 58
  9. +Appendix · Resourcesp. 71

How it works

How the book works:

HomeworkEvery chapter ends with a homework assignment: go out and use the technique on a real person before reading on.
In the order of a saleRapport first, then mirroring and leading, then the techniques that need rapport already in place.
Same content as the audiobookThe audiobook of the same name is this material read by Dr. Steve, with the same homework.

Read a page from Chapter 1

Hypnotic Sales Mastery TechniquesPage 12

Rapport

What do we mean by rapport? When we are dealing with hypnotic sales mastery techniques what we mean is winning over the person, having them believe that you are like them, having them understand that they are dealing with a person who understands them, who is like them, who has their best interest in mind, who shares their philosophy of the world.

So how do we create this? How do we have someone walk into a car lot, for example, if we are selling used cars. I love to use that example of a used car salesman. Now you may be selling insurance, you may be an attorney, you may be going for an interview, you may be an actor. I love using the used car salesman metaphor, not new car, used car. I don't know why, I just love that. It's just so conducive to so many things that I like to express.

The chapter goes on to the first phone call, and why the techniques start there.
$17 USD
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