"Then a guy named Richard Bandler came along in about 1975 or so. Bandler took some of behaviorism and some of his own theories and came up with what he calls neuro-linguistic programming, NLP. A lot of NLP is based on the theories that Ivan Pavlov initially formulated, and Richard Bandler added a lot of his own information as well.
"Now, I was personally trained by Richard Bandler in the 80s, and I believe that Richard Bandler is a genius… Remember, a lot of Bandler's theories stem from Ivan Pavlov's research, which showed that if you pair two things, you can create an association in the mind of an animal or a human."
