"This is the basis of neuro-linguistic programming. It's called association. When you associate the ringing of the bell with the smell, you have created a new distinction in the dog's mind. Well, as it turns out, this can be applied to humans as well.
"Then in the 1970s, a man by the name of Richard Bandler came along and founded what we now call Neuro-Linguistic Programming, or NLP. And he also had a friend named John Grinder… So as you can see this information has been through many different forms and many different phases, but it's basically the same stuff. It's the same basic information."
